JA Marketing Principles 2

JA Marketing Principles® 2, part of the JA High School Experience® courses, is a one-semester, teacher-led course in which high school students learn about marketing in the world around them and potential careers in the field. Volunteers engage with students through a variety of activities that may include subject-matter guest speaking, coaching, or advising for case study and project course work.

Following completion of this course, students will be able to:

• Learn the necessary concepts applicable to state and national educational standards.

• Apply these standards-based concepts to the real world.

• Synthesize elective concepts through cumulative, tangible deliverables (projects).

• Analyze a business situation or principle through the use of a case study.

• Demonstrate the skills necessary for future career pathway success.

JA Marketing Principles 2 is part of the JA Work and Career Readiness Pathway. The course is a blended model that includes teacher-led content, volunteer-led opportunities, and self-guided content to support flexible implementation options. JA Marketing Principles 2 is available in classroom-based or remote live implementation. Robust support materials are available for teachers, including a pacing guide for semester-long implementation.